Read our interview with Verena Angerbauer, Head of Payment at Travian Games.
In payment, the term wallet refers to an electronic wallet (e-wallet), or digital wallet. Simply put, e-wallets are a kind of virtual purse. One of the clear benefits of e-wallet payment is the simple checkout process. Through the e-wallet payment option, retailers offer their customers a pleasant and uncomplicated customer journey - ideal for conversion. The money transfer to the dealer when paying by e-wallet is immediate. Therefore, the order can be processed quickly.
An advantage for customers is the fact that no financial data is transmitted to the dealer. Bank or credit card details are only entered once when setting up the e-wallet account. When settling an online purchase with e-wallet, customers log in with their email address and password.
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