Interview with Tim Werner, CEO of PrimeiroPay, on the chances of German online merchants on the Brazilian market.
The invoice is a payment option for customers, other payment methods including credit card, debit card or PayPal. If the customer chooses to pay his online purchase by invoice, he receives an invoice with a payment request. After the delivery of the goods, the invoice must be paid by bank transfer. The settlement is made either directly or within a specific time frame. It is also possible to stipulate a different date for the settlement.
Invoice transactions are an attractive choice for customers for many reasons:
In definitive, another strong incentive is the simplicity to cancel a non-delivered order.
The purchase on account is the most popular payment method in Germany. According to the EHI study "Online-Payment 2016", 29 percent of the e-commerce revenues are invoiced. The share of sales generated by invoice sales even grew by one percent compared to the previous year. In Austria and Switzerland, the purchase via invoice is an increasingly popular payment method, which augment the conversion rate in the online shop. The popularity of this payment method is independent from demographic variables. It is especially popular with women in the high-fashion sector and with men in ticketing.
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