The fashion retailer and marketplace plans to open its new tech hub, focusing on improving the digital experience, early next year, in Lisbon. In its first years, the company’s third hub outside Germany is expected to create 50 jobs.
The new hub will be tasked with enhancing the digital experience of the Zalando fashion store, which is already available in 15 European markets.
The previous international hubs, located in Dublin and Helsinki, will also be expanded. In Ireland, Zalando’s team work on deep data science and engineering research, aiming at providing a real-time insight platform around fashion. In Finland, cornerstone areas such as personalization and components influencing social fashion are being explored.
"As e-commerce develops, consumer behaviour becomes increasingly sophisticated. It is therefore essential to be on top of digital innovations and to offer the best overall shopping experience. The opening of a dedicated technology hub with a strong focus on the digital experience of our Fashion Store is a strategic step to ensure we stay ahead of customer expectations in terms of personalization, inspiration and frictionless shopping”, says Marc Lamik, Head of Innovation and Partnerships at Zalando .
“Lisbon offers a great environment to develop our new hub. The city’s tech ecosystem will allow us to attract the talent we need, and we are looking forward to engaging in fruitful exchanges with the local startup community".
