The Article Summarized
The focus of the World Consumer Day is digitalization, "building a digital world that consumers can trust". Within this framework, the payment companies Paydirekt, Mastercard, PayPal and Klarna have allowed a future forecast of digital payment, emphasizing all aspects of security and mobile payment.
Focus on trust and security - Paydirekt
The managing director of Paydirekt GmbH, Dr Niklas Bartelt, sees the focus of digital payment in building the customer’s trust and security. Digital payment should be easily understandable and straightforward. This is not only a requirement for the customer but also for the retailer and it is something Paydirekt, being the online payment method of German banks, pursues constantly. Paydirekt offers a high level of security including good protection of privacy - and therefore perfectly complements the giro account. This way, sensitive data stay where they belong. The online payment method Paydirekt won over several established companies for cooperation last year, including DocMorris, Rakuten, and Media-Saturn.
Contactless payment - Mastercard
Mastercard caused a sensation when announcing a possible future use of artificial intelligence to ensure and increase the security of payment methods. Julianne Wolff, head of communications Mastercard, describes the human lifestyle as rapid and emphasises the advantages of smartphones in practically all aspects of this life, including online shopping. For users as well as retailers, secure payment with smartphones in stationary trade plays a central role. Mastercard has set its sights on offering contactless payment at all of Mastercard’s points of acceptance in Germany starting in 2018. Another payment solution is the digital wallet which can be used on computers, in an app and soon in stationary trade as well. Mastercard aims for quick, easy and safe payment processes on all channels.
Concrete added value - PayPal
PayPal and Vodafone strive for contactless payment together. Dr Frank Keller, managing director PayPal Germany, Austria and Switzerland, is convinced that mobile payment will assert itself in the near future However, for this development, a concrete added value is important for the consumer. For example, the possibility to buy mobile tickets via an app - the user does not have to queue to buy a ticket from the driver or the ticket machine, thus saving time.
Mobile first - Klarna
According to marketing director DACH (Germany, Austria, Switzerland) Klarna GmbH, Jan Dallwig, mobile payment has already become a part of everyday life. “Mobile first” is the motto for the future. Comfort and speed are becoming more and more important - user like it fast, safe and straightforward, as well as independent from location. In February, Klarna acquired its FinTech competitor BillPay for 70 million euros and relocated its headquarters to Munich soon thereafter.