H&M and Klarna signed a global partnership to implement a seamless, personalized and engaging shopping and payments experience, regardless of where, when and how customers shop.
In doing so, the partnership will redesign the H&M Club all-digital loyalty and payment programme, provide an omnichannel payment offering, a streamlined post-purchase service in the H&M app and other services.
Sebastian Siemiatkowski, CEO and co-founder of Klarna, said: "Retail is changing, and the future of fashion retail is high tech powering high touch experiences for customers. […] Customers will no longer be forgiving of unnecessary complexity or when their retail experience does not leverage the insight available to make their engagement smart, personal and easy. […] Together we have worked hard on developing a unique solution for instore and online that will delight customers, drive economic value and build loyalty."
Daniel Claesson, Head of Business Development H&M group, said: "[…] We want to make it possible for customers to move freely between the various channels and choose how they want to shop and experience our offering online and instore. This partnership will bring tailormade payment solutions to our customers and accommodate evolving shopping patterns and needs. This includes the possibility to "try before you buy" which is very relevant to online fashion retail today and to pay with their mobile phone directly through the H&M app both instore and online."
Klarna’s single technological platform will enable in-store, mobile and online payments and simplified deliveries across all H&M channels. All services will be integrated into H&M app and H&M Club.
Furthermore, H&M group will make an equity investment in Klarna.
