
Optimal conversion when expanding to Brazil
Interview with Tim Werner, CEO of PrimeiroPay, on the chances of German online merchants on the Brazilian market.
Also known as alternative payment methods, local payment methods allow merchants to accept e-commerce and in-app payments without use of cards. These methods include, for example, bank transfers, direct debit, e-wallets or mobile payments.
The expansion into new market regions is an advantageous possibility to grow business and increase competitive edge for many online shops. Merchants choosing to enter new markets should include popular local payment methods to their offer.
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