USA - Land of the credit cards

Payment in the United States

The American market is the biggest e-commerce market in the world - what’s even more impressive is that a yearly growth of 9% until 2022 is expected. In 2017, Americans spent 2,271$ US per capita online and, in contrast, 24,248$ US per capita at physical stores. M-Commerce numbers should double by then as well.

Cards dominate the payment market at 68%. A large part of the US population uses Visa or MasterCard. 32% of online transactions are done through crebit cards, while e-wallets such as PayPal and Apple Pay, having won 20% of the market.

Credit cards dominate the market - e-wallets emerging

Cards, as a payment system, dominate the market with 72%. Most Americans have a Visa or Mastercard. 16% of the online transactions are made via debit cards. In the coming years, card transactions will gradually lose its popularity in favor of alternative payment methods. For example, E-Wallets like PayPal and Apple Pay are becoming very popular. Mobile wallets were used to pay for 20% of e-commerce and 3% of POS transactions in 2017. At point of sales, only 16% of transactions were paid cash.

USA as the largest import country

The US is the world biggest import country and ranked second only to China on the export list.
Exports are mostly sold to Canada, Mexico, China, Japan and Germany. Imports mainly come from China, Mexico, Canada, Japan and Germany.

Online Fraud Prevention in the USA

As E-commerce and M-commerce markets grow, the risk of fraud is also augmenting. Since American consumers often own more than one credit card, Fraud is an important topic. However, the EMV technology improved the situation greatly.

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