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The American market is the biggest e-commerce market in the world - what’s even more impressive is that a yearly growth of 10% until 2021 is expected. M-Commerce numbers should double by then as well.
Cards dominate the payment market at 53%. A large part of the US population uses VISA or MasterCard. 25% of transactions are done through debit cards, while e-wallets such as PayPal and Apple Pay, having won 20% of the market.
Cards, as a payment system, dominate the market with 72%. Most Americans have a Visa or Mastercard. 16% of the online transactions are made via debit cards. In the coming years, card transactions will gradually lose its popularity in favor of alternative payment methods. For example, E-Wallets like PayPal and Apple Pay are becoming very popular. These have already taken over 23% of the market.
The US is the world biggest import country and ranked second only to China on the export list.
Exports are mostly sold to Canada, Mexico, China, Japan and Germany. Imports mainly come from China, Mexico, Canada, Japan and Germany.
As E-commerce and M-commerce markets grow, the risk of fraud is also augmenting. Since American consumers often own more than one credit card, Fraud is an important topic. However, the EMV technology improved the situation greatly.
Credit card 26%
Debit card 16%
Charge debit card 11%
Bank transfer 8%
740 Bil. USD
Population: 325 Mil.
Internet Usage: 76%
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