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Internet usage in Poland is comparatively low for a European country at 70%. However, it has grown by 10% in the last 5 years. E-commerce is growing very slowly, with Polish e-commerce’s compounded annual growth rate is expected to be of 8% until 2021, m-commerce should erupt in the next four years.
A large amount of transactions is done by bank transfer at 46%. Fast transfers services, such as those offered by PayU, Przelewy24 and Dotpay, are used by almost half of online shoppers. Traditional bank transfers are used by 35% of online consumers. A further 15% of transactions are processed by debit card. Looking towards the future, payment methods such as e-wallets are expected to grow in popularity. Popular payment service providers in Poland include PayLane, DotPay, PayByNet, Przelewy24 and eCard S.A.
Polish consumer being conservative about credit, only 15% of their online transactions are made using credit cards. Amongst older generation, cash payment are still preferred. By encouraging micropayments, the National Bank of Poland hopes to increase card acceptance. In this optic, Interchange fees were reduced to 0.2% on debit cards and 0.3% on credit cards. This created the favorable conditions for merchants to accept small amount to be paid using cards.
The most common in the cross-border sector are the clothing and footwear sectors, house furniture and car accessories. The Polish population makes most of its cross-border purchases from the USA and Germany. International purchases are usually motivated by a wider range of products, as well as cheaper rates.
As a result of the rapid growth in m-commerce, the fraud risk in this area is also increasing. Fraud prevention must be applied to the mobile area. The previous authentication and verification methods are less effective against mobile fraud. Dealers are therefore forced to adopt and implement new fraud strategies.
Bank transfers 46%
Debit card 15%
Pay on delivery 9%
Credit card 7%
9 Bil. USD
Population: 38 Mil.
Internet Usage: 70%
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