Belgium

Internet usage in Belgium is high - around 89% - yet e-commerce is still relatively unpopular. In the next couple years, a strong growth in e-commerce is expected worldwide, especially in m-commerce. Currently, Belgium is on the the ten European countries with the highest m-commerce penetration. The projected coumpounded e-commerce growth, in Belgium, is 8% until 2022.

Consumer shopping habits

In Belgium, e-commerce generates new sales, rather than displace them away from brick-and-mortar. 68% of Belgian e-commerce shoppers purchase things online, that they otherwise would not have bought in person. In 2017, Belgian spent 1,057$ US per capita online and 14,508$ US per capita at point of sale locations.

Popular payment methods in Belgium

With a population of about 11 million, credit cards and bank transfers are the most popular methods of payment at around 26% and 21% respectively. Credit cards by Visa, MasterCard and American Express hold a comparatively small portion of the card market, with respectively 13%, 4% and 1% shares. The Mister Cash (Bancontact) debit card is very popular, with 82% of all Belgian cards under its brand. In 2016, 86% of all online card transaction where made using Bancontact. E-wallets and cash payments are very popular methods of payment as well. Mobile wallets were used, in 2017, to pay 13% of Belgian e-commerce transactions and 2% of point of sale transactions.

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