The digital market in Europe is not unified - in fact, there are big differences in the viewpoints of different European countries. While customers in Germany, the Netherlands and Belgium often purchase products from international online shops, customers in France and Spain are less likely to complete cross-border transactions. The most common payment methods also vary from country to country, so it is important to develop a unique strategy that suits each country’s market the best.
Asia and the pacific hosts 60% of the world population - and one of the most competitive economic markets in the world. Since certain countries do require an established business in their country to sell products there online, payment strategies in these countries offer massive revenue potential for online businesses.
Although the America e-commerce market is already heavily established, there is still room for growth, especially in m-commerce. The Latin American market features the strongest potential for growth - m-commerce is only just becoming established there.
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